The Operational Angle is an Ipsos podcast that explores the breadth and depth of Ipsos’ data collection capabilities. These capabilities are unmatched in the market research industry, ensuring that we provide decision-makers with access to consumers and citizens anywhere, at any time.
If you care about the quality and rigour of the data collected for your study, and how it impacts the decisions you can make, then this is the podcast for you.
Season 1, Episode 1: Mixed Mode Research
In the first episode of The Operational Angle, our host Leah McTiernan talks to Ipsos colleagues Adele Bearfield, Andrew Cleary, Andrew Green and Nik Reynolds about their experiences of carrying out social, audience measurement and product testing research through a Mixed Mode design. They discuss how they have overcome the challenges of 2020 as well as the benefits that Mixed Mode offers their research programmes.
Read more on the topic in our white paper Embracing Mixed Mode Research.