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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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[EVENT] 2020 Most Influential Brands: Truth and tendencies in Canada
On February 2, join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos' Most Influential Brands study.
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We wish you a Happy New Year for 2021!
May the coming year continue bringing us together, Ipsos teams wish you a very Happy 2021!
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U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake
New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Anxiety, stress and loneliness: COVID’s toll on the lives of workers
New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.
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Content & creative in the age of streaming [Webinar recording]
Join us for a complimentary webinar as our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities.
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DIY Research: Everybody's doing it. Are you? [Webinar recording]
On January 19, join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.
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Diet, superfoods and wellbeing in India
Our new country briefing paper examines the latest food and wellness trends in India.