Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments

POV coverEmpathy in doctor-patient relationships has been debated and examined for a long time, with an understanding that the better the relationship, the better the outcome for patients.

Research has shown empathy and compassion to be associated with better adherence to medications, decreased malpractice cases, fewer mistakes, and increased patient satisfaction. Its role in improving our health and wellbeing is an important one. However, with the increasing demand on doctors’ time, finding the space and time required to build rapport with patients is not getting any easier.

Add in the move towards consumerisation of health and supervised self-care, with patients wanting to take more control over their health, alongside a push towards virtual care and more digitisation of healthcare services (accelerated by the pandemic), then the goal of an ideal empathetic relationship between doctors and patients seems like a long shot.

To learn more about how social data can unlock the empathy gap in doctor-patient communications, read Bringing the patient voice to the fore.

Download

The author(s)

More insights about Health

Related news

  • The Human Advantage Conference 2026: Highlights
    Artificial Intelligence (AI) Events replay

    The Human Advantage Conference 2026: Highlights

    Ipsos is proud to support The Human Advantage 2026, a flagship event bringing together some of the world's leading experts and key industry figures to explore how behavioural science, AI, and human intelligence can address the critical challenges facing businesses and society. Here's a look back at two days of live coverage.
  • [WEBINAR] KEYS: Dialling Up the S In Sustainability
    KEYS Events replay

    [REPLAY] KEYS: Dialling Up the S In Sustainability

    In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.
  • [Webinar] Real-World Evidence: Empowering the Patient
    Healthcare Webinar

    [Replay] Real-World Evidence: Empowering the Patient

    Patient voices are now central to regulatory, HTA and commercial decisions. But how do we move beyond tick-box engagement to evidence that truly reflects lived experience? Join our expert panel for a 360° perspective on making patient-centricity work in practice.