KEYS - The World at Home [Webinar recording]

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

In this session we consider one way life has changed for so many of us around the world: the increased amount of time we are spending at home. Lockdowns and ongoing restrictions are still keeping many of us indoors more than ever before. What does this mean for our daily routines, what we buy, and how we relax? And what can we say about the broader implications, once Covid-19 finally recedes?

Please join us as we invite you inside and explore how people around the world are living these days.

On the agenda:

  • The New Routines? We examine the current mood as people around the world continue to adapt to new pressures and different circumstances.
  • Buying from Home: New ways of acquiring products such as subscriptions have surged as eCommerce has expanded. Which will continue to be part of our lives? We consider the evidence.
  • Entertainment at Home: What’s happening to how we relax and spend our free time? We’ve been reflecting on the lessons learned from a year of spending extended time on the sofa.
  • MENA at Home: We go on a guided tour to better understand how daily life has been impacted in one of the world’s most dynamic regions: the Middle East and North Africa.

Download the presentation


All KEYS Webinar recordings and presentations are available here

Speakers :

  • Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

  • Simon Atkinson, Chief Knowledge Officer, Ipsos

  • Supriya Chabria, Global Lead, Digital Innovation, Ipsos

  • Matt Carmichael, Vice President, Editorial Strategy, Ipsos in North America

  • Nabanita Mukherjee , Service Line Leader, Qualitative, Ipsos GCC

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