Consumer Goods and Services
We specialise in analysing and changing behaviour. Certain biases and heuristics can make people act ‘irrationally’, and by identifying these in ethnographic research, we can help our clients change consumer behaviour. Our approach to FMCG research is to focus on the individual and the context in which they live, in order to establish how products could realistically fit into their lives.
Ethnography lets us observe consumer goods in context; beliefs around and usage of the product, and the category in which it sits, as well as the social and cultural context in which those products are used. We have observed the cultural nuance behind activities as seemingly straightforward as laundry, revealing how behaviour, social context and branding intersect and drive choice.
Our Clients:
