Ipsos Update – May 2026

In this edition:

• The Middle East Crisis – New Ipsos polling finds public opinion is largely opposed to military action and uncertain about America’s role on the world stage.
• People and Climate Change – The report explores perceptions to the risks facing us from the climate crisis, as well as attitudes across 31 countries to the energy transition.
• America 250 – To mark the United States' 250th anniversary, Ipsos explored how Americans reflect on their nation's past, present, and future.
• Europe’s Best Cities – London claims the top spot for the fourth consecutive year, leading on overall Prosperity and Lovability.
• Beyond Discovery – This study with TikTok examines how social and video platforms drive real-world entertainment consumption.
• From Overwhelm to Opportunity – A new joint paper from Ipsos and Smartly argues that combining human intelligence with AI-powered production scales social creativity.
• Flair Italy 2026 – We explore a world in which businesses and individuals are confronted with an ever-increasing number of crossroads.
• Gaming the Score – We reveal how even well-intentioned incentive schemes can backfire, leading to feedback that distorts reality.

Also:

• The Experience Perspective is aimed at all of you who help your organisation deliver on its Brand Promise to customers, employees and colleagues.
• The 11th wave of Food & You 2 reveals the highest level of public confidence in food safety recorded since the start of the project.
• Ipsos in France unveils its "Public Advertising Awards", a unique award that recognises the advertising films and outdoor campaigns that have made a lasting impression.  
• Healthcare in Canada shows the overall satisfaction with provincial healthcare systems is average.