Know the New America & Beyond: April 2026
Americans’ unhappiness with the war with Iran is growing, and as rising fuel prices hurt consumers’ wallets, they’re also hurting President Trump’s previously stable approval rating.
Consumer confidence in the economy has dropped nearly to where it was during the inflation crisis of 2022. And his approval rating is sinking with his own party, dropping to 34% in the latest Reuters/Ipsos polling — the lowest point in his second presidency.
The America 250 survey, our new report exploring how Americans view the state of the country as it approaches a major anniversary, lays bare other divisions the nation faces today, in ways that are often intense. Four in five Americans (80%) agree the U.S. is a nation of immigrants, but only 63% believe the nation’s diverse population strengthens American society. But there’s a wrinkle: On many issues, the divisions are seen as problems to solve, not permanent barriers. Most Americans (84%) express a powerful belief in the country’s potential when united in a common cause.
Thank you for reading — please contact us to help you navigate this uncertain environment.
Read on to discover the latest insights on America from Ipsos.
Americans' private-label purchases are rising amid the gas price crunch
The fallout from the Iran war could be causing a cash crunch beyond the pump: 69% of Americans now say they’re buying more private label or store-brand products these days, compared to 59% who said the same last August, according to the Ipsos Consumer Tracker.
- Many Americans are skeptical that U.S. military action in Iran has been worth it - Read more
- Americans remain skeptical of Trump’s handling of inflation, Reuters/Ipsos poll shows - Read more
Most Americans think it’s strategically important to go back to the moon
NASA’s trip around the moon with Artemis II has Americans beaming: 76% say the U.S. space program makes them feel proud, and most think it’s important for NASA to land astronauts on the moon (69%) and Mars (59%). But even more people see importance in NASA’s other projects: monitoring the earth’s climate and natural disasters (90%) and developing new technologies (90%).
Americans think they need to keep up with AI, but AI needs to slow down
Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.
- Generative AI use is getting more mainstream in America - Read more
Iran war knocks Trump’s approval to lowest of new term
President Donald Trump’s approval rating from Americans has been relatively stable for more than a year, wavering outside of margins only a handful of times as Republicans largely stuck by him through various scandals. But the war in Iran has hurt his approval with both independent voters and even his Republican base as fuel prices have skyrocketed. Trump’s current approval rating of 34 % drops below President Joe Biden’s lowest of 36%, but is higher than the lowest point of Trump’s first term, which hit 33% in 2017.
U.S. consumer confidence is dropping amid the Iran war
As the war with Iran reaches an inflection point, Americans are extraordinarily pessimistic about the economy, nearly matching some of the lowest readings from the inflation crisis and the COVID recession. The latest wave of the LSEG/Ipsos Primary Consumer Sentiment Index sits at 50.0; the index last dropped below 50 during the inflation crisis of 2022-2023, hitting 49.6 in June 2023. Before that? The last time it was that low was in December 2020, hitting 48.1 as we rose out of the COVID recession.
What the rest of the world thinks
The view from Italy
Italy watches its Atlantic ally with mounting unease: There's a particular kind of anxiety that settles over a country when it watches a longtime ally become unpredictable. For Italians in the spring of 2026, that feeling has become all too familiar.
Walk into any bar in Milan or Rome these days, and conversations inevitably turn to America and to its leader. The consensus, as per our most recent polls, is striking: Nearly three in four Italians now view President Trump's handling of international affairs unfavorably — a sentiment that has only deepened in recent weeks as military tensions escalate in the Middle East.
The Italian perspective is shaped by a profound sense of vulnerability, driven by a feeling of living in an increasingly dangerous and fragmented world. This isn't mere pessimism; it's a practical concern for a nation that depends on global stability for its economic wellbeing. What troubles Italians most about American foreign policy isn't just the actions themselves, but the motivations they perceive behind them: Two out of three believe recent U.S. military decisions stem from domestic political calculations in Washington rather than genuine security imperatives — a cynicism born of watching too many international crises unfold in the past few years; crises that most struggle to make sense of.
Italy's preferred response speaks volumes: when asked about a potential involvement in the geopolitical arena, the vast majority want their country to remain neutral or actively work through institutions like the United Nations to restrain conflict, while barely one in ten support even diplomatic alignment with Washington. For a nation that once looked over the pond with admiration, the Atlantic has never felt wider.
Chiara Ferrari
Leader, Public Affairs, Ipsos in Italy
Brazil
- Nine out of ten Brazilians see the impact of the conflict between the United States, Israel and Iran on the country's economy - Read more
India
- 77% of Indians are deeply concerned about the Iran conflict’s potential impact on India - Read more
Spain
- 72% of Spaniards describe the military campaign as unjustified, compared with just 12% who say the actions of the U.S. and Israel are justified - Read more
United Kingdom
- Public opinion in the U.K. hardens against Iran war as economic concerns persist - Read more
Global
- What happened with the ‘Liberation Day’ tariffs, one year later - Read more
Keep in touch with the latest Ipsos research and polling on the Iran conflict from around the world on our new web page.
And finally, other Ipsos global reports this month
- People and Climate Change: In this year’s People and Climate Change report we look at individuals’ need to act in the climate crisis, the transition to net zero, and the role of ESG as a corporate priority in 2026.
- The Ipsos Mobility Report: How do mobility choices shape our societies, from access and inclusion to safety, liveability, and climate impact? Around the world, mobility is both deeply personal and profoundly public: it determines who can reach jobs, schools, and care, how our streets feel, and whether we meet environmental goals.
- Europe’s Best Cities: For the fourth consecutive year, London has come out on top in this study. It scores 1st for its “liveability” (natural and built environment) and its “prosperity” (economic attraction) and is only beaten into second place by Paris for its “loveability” (cultural appeal).
- Ipsos Update: Our regular round-up of research from around the world features a poll digest alongside short summaries of the latest releases
