10 BETS: HOW WILL THE NEW WORLD AFFECT US?
"Flair" means "intuition” and “foresight." Traditionally, at the end of each Flair Russia collection, we try to look a few years ahead. Considering the profile of the Russian mentality through the prism of the transition to a new world, we invite you to think with us how and what features of the Russian character will change?
STRENGTHS
Savvy
Under the influence of the new world, ingenuity manifested itself even brighter. In a non-linear and incomprehensible world, its demand will continue to grow.
Risk avoidance
A fragile world, in which one wrong move threatens to destroy the entire system, requires even more careful consideration of risks. Safety and prevention come first.
Great Idea
Strengthening the local will continue. The focus is on “strengthening the roots”, on strengthening autonomy as a means of reducing risks in the event of a collapse of global systems.
Traditional
Traditions are another way to reduce anxiety. Whether we are talking about national, intra-family or corporate traditions, they are a good opportunity to give a person a foothold. It can be both established traditions and new ones that replace them as generations change.
Fatalism
Unexpected and disproportionate reactions, meaningless and illogical responses, which the incomprehensible non-linear world brings with it, will increase fatal moods among at least a part of the population.
Heterogeneity
The heterogeneity of the circle of communication: a multi-age, multinational environment or communication with people of different beliefs - expands the picture of the human world, promotes openness of thinking, stimulates ingenuity and creativity. Migration, economic, labor and climatic will contribute to the expansion of the heterogeneity of society in Russia.
WEAKNESSES
Collectivism
In a world of fragility and anxiety, full of unexpected reactions and decisions dictated by obscure logic, the individualization of society will only grow.
Passivity
The new world continues to drive a person out of his comfort zone, force him to move more actively and make attempts to adapt to a new environment.
Life is not according to the rules
At first glance, the meaning of the new rules of the new world may not always be obvious. However, continued digitalization will minimize the opportunities for living outside the rules. At the same time, following the rules reduces anxiety and the fragility of existence in the new world.
Directness
In a fragile and anxious world, people also become more anxious and vulnerable. The way to reduce this anxiety is to communicate more thoughtfully, empathically, including less judgment of others, because in a non-linear and incomprehensible new world, the division into “right” and “wrong” is no longer so obvious.