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Insights Hub

Insights Hub

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Featured insights & publications

Artificial Intelligence (AI) Ipsos Voices

Beyond Adoption: Measuring AI's real-world impact on people, work and communities

AI adoption is accelerating, but many organisations still lack the evidence to understand what it is changing for people, work and communities. By Alizée Fraudin, Leila Scott and Florian Richard-Dap.

05.11.26

Customer Satisfaction Publication

Build the capabilities that drive customer-led growth

05.11.26

Ipsos Update Publication

Ipsos Update – November 2026

02.11.26

Retail Publication

Retail Future: The Blind Spots

02.11.26

Politics Survey

Know the New America & Beyond: October 2026

29.10.26

Global Opinion Polls

Discover how Ipsos uses AI to deliver insights for clients

Unlock Brand Success

What Worries the World Survey

What Worries the World – October 2026

Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

29.10.26
Customer Experience Publication

The Experience Perspective

The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.

29.10.26
Media Measurement Publication

MediaCell: the future of cross-media measurement

MediaCell is a versatile solution with a number of potential applications.

28.10.26
Consumer Confidence Index Survey

October 2026: Global consumer confidence falls sharply

Overall sentiment shows biggest declines in the U.S. and Europe, according to the October 2026 Ipsos Global Consumer Confidence Index.

27.10.26
Innovation Ipsos Voices

Beyond the Aisle: Why Food Brands Are Showing Up in the Shower

How some brands are transforming everyday rituals into moments of enjoyment, connection, and growth. By Kathryn Valldejuli, Senior Research Analyst, Innovation.

27.10.26
Preference Center

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Brand Health Publication

Context Changes Everything

Contextual Brand Tracking: Because context shapes brand choice, it should shape brand measurement too.

26.10.26
Cost of living Survey

Ipsos Cost of Living Monitor 2026

Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.

22.10.26
Wellbeing Publication

The Life Well Lived is camera shy

Ipsos Views: How brands can move beyond performative wellbeing to support real human connection

21.10.26
Employee Engagement Survey

The Workplace Reality

People aren't giving up on work, they're becoming more selective. Explore the trends shaping employee commitment, career growth and leadership aspirations across 32 countries.

20.10.26
Healthcare Publication

The Replacement Architecture: How Biopharma Companies Build Beyond the Blockbuster

The companies best positioned for life beyond a blockbuster may not be those doing the most deals, but those building a credible replacement architecture before loss of exclusivity arrives.

20.10.26
Luxury Publication

Ipsos Global Influentials

Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.

19.10.26