USER GUIDE

RETAIL TRENDS
Consumers Publication

THE SHOPPING FORMATS SETTING RETAIL TRENDS

This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
RUSSIAN CONSUMERS AND FOOD SUPPLEMENTS
Consumers Publication

RUSSIAN CONSUMERS AND FOOD SUPPLEMENTS. Current Trends

The article covers stimulation of interest in food supplements, study of the target audience, place of food supplements in the consumer's life and future of this product category.
MODERN TRENDS IN THE GAME
Gaming Publication

MODERN TRENDS IN THE GAME. Russian Gamer’s Inner World

The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one.