Flair Russia 2022
Henri Wallard, Deputy CEO, Ipsos Group
Yves Bardon , Ipsos Flair Programme Director, Ipsos Knowledge Centre
Ekaterina Ryseva, Country Manager Russia, Ipsos
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will a...
THE 21ST CENTURY MAN IN RUSSIA: How Traditional Masculine Roles are Transforming
This paper covers complexities of choosing between traditional masculine roles and new trends.
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of ...
DO GOOD: Why Russians Engage in Charity
This paper explains what drives private charity givers, and what businesses should take into account to make their charitable campaigns successful.
HOME, SWEET HOME: The Changing Role of The Home For Modern Russian Families
What new values and meanings does the notion of home carry for Russian consumers?
COUNTRY LIFE: Drivers, Barriers And Prospects
The pandemic has made Russian people take a fresh look at country life. The article covers changing Russian preferences for country life and ways companies should choose to develop.
YOU WON’T GET BORED: New Dimensions of Amateur Sports
The article covers new Russian trends in amateur sports in a transforming society.
THE SHOPPING FORMATS SETTING RETAIL TRENDS
This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
RUSSIAN CONSUMERS AND FOOD SUPPLEMENTS. Current Trends
The article covers stimulation of interest in food supplements, study of the target audience, place of food supplements in the consumer's life and future of this product category.
MODERN TRENDS IN THE GAME. Russian Gamer’s Inner World
The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one.