SOCIAL CODES AND VALUES

CULTURAL PROFILE OF RUSSIAN PEOPLE
Society Publication

CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World

In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future. 
NEW PARENTING
Society Publication

NEW PARENTING: Rethinking of Attitudes and Beliefs

This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
The qualities children learn at home
Society Publication

TALKS THAT MATTER: The qualities children learn at home

The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.
THE 21ST CENTURY MAN IN RUSSIA
Society Publication

THE 21ST CENTURY MAN IN RUSSIA: How Traditional Masculine Roles are Transforming

This paper covers complexities of choosing between traditional masculine roles and new trends.
MADE IN RUSSIA
Society Publication

MADE IN RUSSIA: Pride in the Russian Automotive Industry

The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?