Healthcare Qualitative
Bringing human understanding to business decision-making
In the age of digital disruption, the need to humanize data is greater than ever…
Drawing on Ipsos’ rich heritage in qualitative research, our healthcare qual specialists allow clients to walk in the shoes of their customers, patients and other stakeholders – bringing to life the world they live in, and in which they make decisions.
Why Ipsos for healthcare qualitative research?
- Expertise: We have over 30 industry-leading products within our vast qualitative toolbox, along with extensive therapy area knowledge and experience.
- Engagement: We use engaging, immersive experiences to bring customers closer to clients’ teams – and activate our research for meaningful decision-making.
- Empathy: Our approach is to understand healthcare professionals and patients as human beings first, to access the emotional experience of healthcare.
- Effectiveness: We focus on what matters, bringing powerful yet cost-effective solutions to business questions across the healthcare product lifecycle.
Recent thought leadership
PoV: GLP-1s beyond weight loss
Report: Hysterical Health: Unpicking Cultural Beliefs Shaping Women’s Healthcare
Webinar recording: Behavioral Science Insights for Healthcare Marketers
Article: Beyond the White Coat
Talk to us today.
