Inspiring Better Healthcare

Real-World Evidence

Health

Amplifying the Patient's Voice with Real-World Evidence

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Understanding the patient perspective is paramount to clinical and commercial success in today's healthcare landscape. Ipsos harnesses the power of Real-World Evidence (RWE) to ensure patient voices are heard, leading to impactful healthcare solutions.

Our Direct-to-Responder studies gather evidence directly from patients, carers, healthcare practitioners, payers, and regulators, providing a comprehensive, real-world perspective.  We specialise in Patient-Centric Evidence (PCE) studies, capturing the lived experiences and preferences of patients using cutting-edge methodologies. These studies offer unbiased insights, going beyond data points and statistics to represent the patient as a person. This ultimately leads us to help our clients bridge the gap between the generation of scientific evidence and decision-making.

Our Direct-to-Responder studies encompass:

 

  • RWE for Publication: Generating robust evidence suitable for scientific dissemination.
  • RWE Communities: Facilitating ongoing engagement and data collection within patient communities.
  • RWE Ethnography: Providing in-depth qualitative insights into patient behaviours and experiences.

These approaches can be used independently or combined together, or with other study designs to amplify the patient's voice and maximise impact.

Comprehensive RWE support

Ipsos provides our clients with lifecycle solutions, including:  

  • Evidence planning & consultancy
  • Primary RWE studies
  • Secondary RWE studies
  • Publication and evidence dossier creation
Over the past 3 years, Ipsos has conducted more than 100 studies globally, involving over 200,000 participants and including more than 200,000 patients. Our Direct-to-Responder approach amplifies patient voices, driving innovation that resonates with true patient needs.

 

 

Ready to Amplify the Patient’s Voice?

Contact us today to discuss how Ipsos can support your evidence generation needs and make the patient's voice a pivotal component of your healthcare strategy.