Healthcare Social Intelligence
Unprompted insights to complete your brand story
Social intelligence in healthcare offers authentic information we can’t afford to miss: unprompted, in-the-moment insights into the perspectives and online behaviour of patients, HCPs, DOLs, and others…
As the bridge between Ipsos’ healthcare and social intelligence businesses, we capture healthcare social content, apply advanced analytics and deep sector expertise, and turn it into actionable recommendations.
Addressing your key healthcare business questions
We help pharma and MD&D clients to answer questions such as:
- How do patients perceive your brand or asset?
- How can you effectively engage patients at different stages of the patient journey?
- What are the key drivers and barriers to adopting treatment in your therapy area?
- What will optimise the digital engagement of your campaign material?
- How do you understand physician initiatives within your therapy area?
- And many more…
Fusing social intelligence, data science & healthcare expertise
- A world-leading proprietary platform: Ipsos Synthesio, a social listening pioneer and global leader in AI-enabled consumer intelligence, provides us with a powerful social listening platform that offers both technological sophistication and cost efficiency.
- Led by experts in healthcare & healthcare data: Spearheaded by Ipsos’ Healthcare Data Science & Advanced Analytics CoE, our global team includes data scientists, therapy area specialists, strategy consultants, patient voice experts and digital specialists.
Recent thought leadership
Report: Social Intelligence in Pharma: The Alzheimer’s Online Eco-system
Talk to us.
