[Webinar] Augmented Creativity: Turn Cannes Lions inspiration into creative effectiveness

At this year’s Cannes Lions International Festival of Creativity, many of the conversations centred on Augmented intelligence through AI.

Beyond the buzz of AI, many stages, keynotes and discussions also highlighted the importance of Augmenting Creativity through more empathy, trust and storytelling as the strategy behind some of the festival's most celebrated work.

From Grand Prix-winning campaigns to Lions Awards from brands such as Claude, AXA, Vaseline, Dove, and Oreo Cows, the winning strategy was underpinned by augmented creativity. Credible empathy spotlighted how advertisers that combine augmented humanity in creativity, blended with relatable storytelling, drive greater impact and creative effectiveness.

Join us for our Cannes 2026 review, where we’ll distil the key learnings, fresh insights and inspirations from the bold Cannes Lions winners to inspire us all about what’s next in augmented creativity.  

Among the topics we’ll be exploring:

• How AI is impacting creativity and the advertising industry, and what people really think about it
• The rise of analogue as a way to escape digital overload
• The essential roles of empathy and storytelling in amplifying advertising effectiveness
• How trust is becoming scarcer in the age of AI and emerging as the new oil for building brand and meaning