KEYS Webinar - The Perils of Perception: Facts vs Fiction?

When it comes to the things we worry about most – such as crime rates – we tend to overestimate how bad things actually are. Meanwhile, we have a tendency to forget the hardships of the past in favour of a “rosy retrospection” of how good life was back in the old days. And it can all feel even more complicated right now, as fake news, conspiracy theories and misinformation permeate the media landscape.

In this episode of KEYS, we reviewed the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.

What we discussed:

• New Research: we unveiled the latest data from our long-running Perils of Perception series, exploring people’s lived realities based on their own perspectives, and set the findings against the media and information environment we live in.
• The View From Here: our experts assessed what all this means for the world’s richest and most populous countries. We explored what the findings tell us about the U.S. in the wake of its election, and reviewed the situation in India, which is set to overtake Germany and become the world’s 4th largest economy in 2025.
• Behaviour Change for Good: how can companies and organisations adapt their strategies in an uncertain and imperfect information environment? We reflected on how the latest behavioural science research can help us drive positive behaviour change.