KEYS

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.

At our next KEYS webinar, we’ll be launching the inaugural Ipsos Mobility Report.

In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?

At our first KEYS webinar of 2026 we looked at what’s really happening on screens these days.

Join us for the last installment of the year 2025

To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.

Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.