Media

Stop selling. Start storytelling.

Winning the battle for memorable attention in advertising.

At our first KEYS webinar of 2026 we looked at what’s really happening on screens these days.

To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.

Unlocking cross-media synergy with TV and social media

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

The power of audience research to support the pursuit of convention-breaking creative ideas.

In this month’s episode of KEYS, we’ll be reviewing the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.