In partnership with RTL AdAlliance, Ipsos is hosting a full week of must-see panels, workshops, and private gatherings that bring together senior marketers, creators, clients, and industry leaders for candid conversation and big ideas.
To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
In this month’s episode of KEYS, we’ll be reviewing the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.
