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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Should brands try to change the world?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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As 2019 kicks in, consumer confidence soars in Brazil and Mexico while dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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Ignorance and distrust prevail about what companies and governments do with personal data
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
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First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector
According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.
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Country Briefings: China’s Affluent Consumers
Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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Affluent Intelligence: affluencers and the power of authentic influence
There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them and whether you’ve even reached them at all. That’s why the idea of Influence is so powerful.
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Retail trends in 2019 to watch out for
Earlier in the year we headed to NRF, and here’s our summary of retail trends in 2019, and what you should expect in the retail sector over the next 12 months.