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Why observational research is a valuable tool for stores
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.
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[EVENT] 2018 Political Atlas
August 28 - The University of Virginia Center for Politics and Ipsos will be unveiling their new 2018 Political Atlas -- an interactive tool providing unique data on the 2018 midterm elections.
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[WEBINAR] Messaging & Motivation: Engaging Participants in Healthcare Research
August 27 - One of the biggest challenges researchers face is recruiting and retaining participants, especially for longitudinal studies or intense clinical trials. Join us for a complimentary webinar to learn innovative ways to enhance recruitment, and maintain participant engagement.
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Human Rights in 2018
Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights.
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2018 US Politics - Healthcare and Immigration Continue to be the Most Important Issues in America (July 25)
Despite the fallout from the summit in Helsinki, President Trump’s overall approval rating remains statistically unchanged, with 42% of Americans and 44% of registered voters approving of his performance as president.
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Global Views on Healthcare in 2018
Access to treatment, staffing and cost top the list of worldwide concerns.
Comprehensive study covers personal health, technology, information and future expectations. -
Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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[EVENT] International Conference on Pharmacoepidemiology & Therapeutic Risk Management
August 22-26, Ipsos Healthcare’s Global Evidence, Value and Access (GEVA) team will be exhibiting at the 34th International Conference on Pharmacoepidemiology & Therapeutic Risk Management (ICPE) being held in Prague, CZ.
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How mystery shopping drives better automotive CX performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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2018 US Politics - Healthcare and Immigration Remain the most Important Problem Facing America Today (July 18)
President Trump's approval rating remains steady at 40% among all Americans this week.