Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.
How do we know that our communication is indeed “effective”? We use research to test our ideas, generate new ideas, measure the impact of our campaigns, and inform our key messages and strategies.
Without research, we make assumptions about our tactical approaches which may or may not be entirely true.
Knowing the right research tools to fit your communications objectives and budget will assist professional communicators in developing and confirming that your strategies are on the right track, ethically and accurately.
Don’t miss this hands-on CPRS seminar featuring Ipsos’ Erin Roulston share best practices for conducting communications research.
For more information, or to register now, please visit the CPRS website.
Erin Roulston, Ipsos, Canada
[Webinar recording] Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity
Listen to our webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.
[EVENT] 2019 Corporate Reputation Salon in San Francisco
September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.