Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.
How do we know that our communication is indeed “effective”? We use research to test our ideas, generate new ideas, measure the impact of our campaigns, and inform our key messages and strategies.
Without research, we make assumptions about our tactical approaches which may or may not be entirely true.
Knowing the right research tools to fit your communications objectives and budget will assist professional communicators in developing and confirming that your strategies are on the right track, ethically and accurately.
Don’t miss this hands-on CPRS seminar featuring Ipsos’ Erin Roulston share best practices for conducting communications research.
For more information, or to register now, please visit the CPRS website.
Erin Roulston, Ipsos, Canada
[EVENT] 2019 Corporate Reputation Salon in San Francisco
September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
[WEBINAR] The Future of Beauty: thriving across the consumer decision journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.
[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.