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Tetra Pak launches 2019 Index Based on Ipsos global study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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How retailers can harbour new traffic technology to understand shopper behaviour
Advances in footfall technology mean that retailers now have the ability to exclude employees from their store footfall data. A move that will prove crucial to tracking more accurate patterns in shopper behavior, as Peter Luff from Ipsos Retail Performance explains below.
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[WEBINAR] Audience Analysis with Profiler, by Synthesio
On a scale of 1 to 10, how would you evaluate your ability to make winning bets on your consumer’s interests and behaviours?
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Unlocking Unstructured Data: AI applications in healthcare [Webinar recording]
Differentiation is an increasingly important key to success for healthcare brands.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
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[EVENT] ISPOR Europe 2019
November 2-6 - Ipsos is excited to be presenting our insights and exhibiting at the International Society for Pharmacoeconomics & Outcomes Research (ISPOR) European conference in Copenhagen.
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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.