Social media is blowing up across the world faster than ever before. No marketing or business strategy should go forward without understanding the habits of users worldwide. In fact, every marketer, researcher, and analyst should be paying attention to how we engage, where we engage, and where people are not engaging.
To answer these questions, Synthesio’s parent company, Ipsos, began a large-scale project to collect and quantify social media habits worldwide in a comprehensive social media usage report.
After analyzing the habits of 9,000 participants across 10 countries, this in-depth, 26-page social media usage report is filled with charts and crucial insights, like the fact that:
- 90% of surveyed participants in China post on WeChat at least once a month.
- 34% of people worldwide post privately on Facebook, making it the most private social media platform.
- 23% of surveyed participants never post anything on social media.
Read the blog articles on:
[WEBINAR] American Family Media Experiences 2020
February 19 - This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.