Social media usage report

An in-depth analysis of social media usage habits worldwide.

The author(s)

  • Carmen Yeung Synthesio, Social Intelligence Analytics, US
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Social media is blowing up across the world faster than ever before. No marketing or business strategy should go forward without understanding the habits of users worldwide. In fact, every marketer, researcher, and analyst should be paying attention to how we engage, where we engage, and where people are not engaging.

To answer these questions, Synthesio’s parent company, Ipsos, began a large-scale project to collect and quantify social media habits worldwide in a comprehensive social media usage report.

After analyzing the habits of 9,000 participants across 10 countries, this in-depth, 26-page social media usage report is filled with charts and crucial insights, like the fact that:

  • 90% of surveyed participants in China post on WeChat at least once a month.
  • 34% of people worldwide post privately on Facebook, making it the most private social media platform.
  • 23% of surveyed participants never post anything on social media.

Get the full picture in this social media usage report

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The author(s)

  • Carmen Yeung Synthesio, Social Intelligence Analytics, US

Media & Brand Communication