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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
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The Economic Pulse of the World - March 2016
The average global economic assessment of national economies surveyed in 25 countries is up one point with 37% of global citizens rating their national economies as ‘good’.
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Technology Tracker Q1 2016
7 out of 10 Britons use their Smartphone to access the Internet. Android and iPhone ownership is on par this quarter and the top three activities on a smartphone remain reading e-mails, visiting social networks and browsing the internet.
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[EVENT] The Ad Guide – Financial Services
Despite the recent downturn, HK remains a major Financial Services hub.
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[EVENT] The Ad Guide – Quick Service Restaurants
Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
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Trends and opportunities in Thailand's emerging automotive aftermarket
Thailand continues to be the dominant hub within South East Asia, with the best automotive supply and logistics chain as well as impressive production figures for domestic and export markets. Whilst the industry has suffered significantly in recent years, the underlying trend suggests that the industry is close to being back on a growth path. As with other markets, Thailand is moving towards eco cars and SUVs, but the country’s industry is still dominated by one ton pick-up trucks.
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Passenger vehicle and motorcycle market trends in Indonesia
We are predicting that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
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Big Data: A Guided Tour
Big Data has become a feature of many workplace discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.
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[EVENT] At the Middle East Social Media Festival in Beirut
Ipsos took part in the Middle East Social Media Festival which was organized by Right Services and Saint Joseph University (USJ), in Beirut, Lebanon on the 19th and 20th of May.
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Branded Content - Optimising For Brand Impact From Development To Measurement
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.