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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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[EVENT] CAR Conference
From March 7 to 11, join Ipsos at this year’s annual conference devoted to data journalism. The Computer-Assisted Reporting Conference offers something for everyone, from beginners to those on the cutting edge of digital reporting.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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EU’s Heart Might be Open, but Britain’s Isn’t
The UK isn’t changing its mind about Brexit says Ben Page in Politico.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Identifying Consumer Preference Segments
Some people like a sweeter soft drink while others prefer an aromatic flavor profile. Correctly identifying consumer preference segments is key to driving sales success.
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.