Ricerca
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Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
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[EVENTO] Wired Health - Innovazione per la vita
Wired Health è l’evento di Wired Italia dedicato alle tecnologie per la salute
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Wired Trends 2018: il futuro dei media? Sarà una battaglia per l’attenzione
Nel primo dei quattro incontri dedicati alle tendenze del 2018 il tema erano i media. Dalla sfida per attirare l’attenzione ai contenuti effimeri, ecco di cosa si è parlato
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Wired Trends 2018: il futuro dei media
Il primo dei quattro eventi nati dalla collaborazione tra Ipsos e Wired Italia per scoprire il Futuro dei Media.
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Wired Trends 2018, 4 appuntamenti per descrivere i trend dell’innovazione
Il magazine di dicembre e 4 incontri a Milano per raccontare insieme a Ipsos le sfide che ci attendono nel prossimo anno
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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
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The Most Influential Brands 2017: Boomers vs Millennials
Seconda edizione dell'evento di presentazione della classifica “The Most Influential Brands”