Ricerca
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The Economic Pulse of the World - December 2017
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.
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The Reputation Council Report 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Wired Trends 2018, serve un’evoluzione sostenibile per dare all’ambiente un futuro
Nel quarto Wired Trends il tema era l’ambiente e la sostenibilità. Dalle fonti energetiche alle risorse naturali fino alla mobilità sostenibile, ecco di cosa si è parlato.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Wired Trends 2018 e il futuro del business: nuove economie per nuovi lavori
Nel terzo Wired Trends il tema era l’economia e il lavoro. Dagli impieghi del futuro all’employability fino alle competenze lavorative più richieste ai giovani, ecco di cosa si è parlato
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Empowering the Empowered Consumer
With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.