Comunicazione

Benvenuti all’ultima edizione del Reputation Council.

Il 73% degli intervistati crede che la violenza verbale pubblica ha conseguenze sulla vita reale (Fonte: Ipsos)

La pubblicazione annuale che esprime il punto di vista di Ipsos sul nostro paese, sulle sue trasformazioni, sulle sue prospettive dalla politica ai consumi.

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

First real time biometric ranking of all commercials during the big game

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

Per una visione olistica dei comportamenti del consumatore

Seconda edizione dell'evento di presentazione della classifica “The Most Influential Brands”