Consumi

What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.

La pubblicazione annuale che esprime il punto di vista di Ipsos sul nostro paese, sulle sue trasformazioni, sulle sue prospettive dalla politica ai consumi.

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Brands need to connect with shoppers in the moments that matter most.

Per molte aziende italiane la crescita passa dalla capacità di conquistare nuovi consumatori fuori dai confini nazionali. Ipsos racconta quali opportunità offrono i mercati africani

Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?