Consumi

Conoscere lo stato di salute della propria marca è uno dei primi e più fondamentali passi che un’azienda deve compiere per migliorare le performance di mercato. Ma come si costruisce una marca più solida?

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.

The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.