Millennials

Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.

Il prossimo 27 settembre 2018 dalle ore 14:30. Durata: 60 minuti

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.