In this webinar you will learn:
- How to identify and project trends that can change your category using search and social data
- How other brands benefit from this approach to stay ahead of the competition
How do you know if ‘trending topics’ discussed online grow or die off quickly? If they impact consumer’s future behavior and preferences?
Ipsos designed an approach using search & social data to identify and project trends to pro-actively inform communication and portfolio strategies.
This webinar has already taken place.
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