Improve your product design by leveraging online reviews

The Covid-19 pandemic instigated a surge in e-commerce across the globe. This led to an explosion of new online consumer ratings and reviews. This increasing source of information can be leveraged to design better products. Ipsos combines our 45 years of research experience with the use of Natural Language Processing (NLP) to reveal what really matters to customers.

In our client case we will demonstrate how we helped a computer hardware and peripherals company turn 20,000 consumer reviews into actionable insights to better differentiate themselves from competitors.