Insights Hub

Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

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Kennen Sie das neue Amerika und darüber hinaus: Juli 2025
Politik

Kennen Sie das neue Amerika und darüber hinaus: Juli 2025

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Ipsos Enzyklopädie

Ipsos Enzyklopädie

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All content

  • Data Veröffentlichung

    Navigating the 'too much information' age

    In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
  • Werbung Veröffentlichung

    Breaking the Mould: is risky creative effective?

    Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
  • Ipsos Update Veröffentlichung

    Ipsos Update - March 2020

    This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
  • Bedürfnisse und Trends Veröffentlichung

    Global Trends 2020: Understanding Complexity

    Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
  • Mystery Calling Veröffentlichung

    Mystery Calling: Dialling up your contact centre performance

    Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
  • E-Commerce Veröffentlichung

    Ipsos Launches Syndicated E-Commerce Study

    eCommerce is rapidly changing the face of retail as we know it…and the growth is happening all over the world in all categories. eCommerce is projected to reach 17% of global retail sales by 2021, changing how we search, shop, and socialize and forming new rituals and new ecosystems everyday.