Ipsos Launches Syndicated E-Commerce Study
eCommerce is rapidly changing the face of retail as we know it…and the growth is happening all over the world in all categories. eCommerce is projected to reach 17% of global retail sales by 2021, changing how we search, shop, and socialize and forming new rituals and new ecosystems everyday.
To help our clients win at eCommerce, Ipsos is launching eCommerce Unboxed, a global syndicated study aimed at uncovering online shopper needs and motivations, path to purchase insights, and future eCommerce plans. Shopper marketers can leverage this information to shape their eCommerce offer and message, improve their relevancy across the purchase journey, and futureproof their eCommerce strategies.
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