To help our clients win at eCommerce, Ipsos is launching eCommerce Unboxed, a global syndicated study aimed at uncovering online shopper needs and motivations, path to purchase insights, and future eCommerce plans. Shopper marketers can leverage this information to shape their eCommerce offer and message, improve their relevancy across the purchase journey, and futureproof their eCommerce strategies.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.