Ipsos Webinar | Gen Z: Myth vs. Reality - Don't let misconceptions derail your digital communication strategy

A lot is written on GenZ, those born since 1996 and currently aged 12-28. But are you confident you know them well and that your brand truly connects with them? Misconceptions about this generation abound, potentially leading to misguided communication strategies and missed opportunities...

In this 45-minute webinar, you’ll discover:

1. “Myth-busting vs reality”. We’ll challenge you during a “myth vs. reality” contest, debunking widespread Gen Z stereotypes, analyzing period x lifecycle x true cohort effects to reveal what truly defines them

2. Why they might potentially be “the first Global generation” ever! Here we’ll explore areas of convergence which forge them as well as mitigating factors

3. Actionable communication strategies: Learn how to adapt your digital communication to resonate with GenZ while on their preferred platforms like TikTok, YouTube or Instagram

Should you have questions about this webinar, please contact us at [email protected]