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Gen Z: Myth vs. Reality - Don't let misconceptions derail your digital communication strategy
Generation Z Webinar

Ipsos Webinar | Gen Z: Myth vs. Reality - Don't let misconceptions derail your digital communication strategy

Join Ipsos Switzerland for an exclusive webinar on June 20th, where we'll separate fact from fiction, debunk myths, and empower you with consumer insights.
Global Reach, Local Impact: Understanding Context and Adapting to Grow in Emerging Markets
Contextual Understanding Webinar

Ipsos Webinar | Global Reach, Local Impact: Understanding Context and Adapting to Grow in Emerging Markets

Uncover the secret to creating impactful local strategies with global reach in emerging markets. Join us to learn how to leverage consumer context for business success.
Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability
Kultur Veröffentlichung

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Marketingstrategie Veröffentlichung

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.