Ipsos Webinar | Global Reach, Local Impact: Understanding Context and Adapting to Grow in Emerging Markets

Growth in middle classes and disposable income across emerging/ lower income markets, together with improved connectivity to penetrate across the wider populations provide a unique opportunity for brands to reach more consumers around the world more often. However success is not a given and only through understanding and better adapting to consumer context in these markets, can the opportunity for global brands be successfully leveraged

Join Ipsos exclusive Webinar to learn more about:

• Understand better Emerging Market context (What): Learn about the different contexts people experience in lower income markets and the implications for global brands

• Gain insights on growth opportunities (So What):Tap into Ipsos local market knowledge on how this context drives emerging market trends and how brands have successfully tailored offerings

• How to adapt global strategies (Now what): Understand how brands can adapt lower income market strategies to capitalise on growth opportunities

Here you find the webinar recording: