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Messen von Printreichweiten
Verstehen und maximieren der Zielgruppen für Printmedien.
Messen der Radioreichweiten
Verstehen und maximieren der Zielgruppen für Radio- und Audio-Inhalte.
Messen von TV- / Videoreichweiten
Maximierung von Zielgruppen von TV- und Videoinhalten.
Ipsos.digital Platform
Qualitäts-Marktforschung im Handumdrehen.
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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
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Project Understanding: the global refugee crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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Global attitudes to human rights: the age of impunity?
38% around the world think their country should never break international laws on human rights. However, 21% think their country should break these laws in extreme circumstances and 22% think international laws should only be one factor their country takes into account.
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[EVENT] Power to you - the Ipsos Event in Zurich
Ipsos powers you at the Kraftwerk on Thursday 17 October 2019, 15:00
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.