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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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[WEBINAR] Innovation Spaces
Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
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ASSGP / Ipsos Webinar: «Self-Care» in der Schweiz – Chancen & Herausforderungen für OTC
Wir freuen uns auf Ihre Teilnahme an diesem Webinar von ASSGP & Ipsos
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
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Food & Beverage Trends - inklusive Schweizer Beispielen
In diesem Podcast und Bericht befassen wir über uns mit globalen und Schweizer Food & Beverage Trends. Darüber hinaus gehen wir auf die Auswirkungen der Covid-19-Situation auf das Essen und Kochen zu Hause und ausser Haus ein.
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Ipsos Studie: Wie zahlt die Schweizer Bevölkerung?
Ipsos Schweiz hat im Auftrag von TWINT eine aktuelle Studie zu diesem Thema durchgeführt.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.