Advertising

AI and Creativity in Advertising: Where should we draw the line?
Creative Excellence Webinar

Ipsos Webinar | AI and Creativity in Advertising: Where should we draw the line?

Can a machine create ads that are as effective as ads made by humans? Where to use AI in the journey to creative excellence? Where should we draw the line?
Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Advertising Veröffentlichung

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Misfits
Creative Effectiveness Veröffentlichung

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Measuring the value of personalised digital creative | Ipsos
Creative Effectiveness Veröffentlichung

Measuring the value of personalised digital creative

Tailored for success.