Ipsos Webinar | AI and Creativity in Advertising: Where should we draw the line?

Can a machine create ads that are as effective as ads made by humans? Where to use AI in the journey to creative excellence? Where should we draw the line? Those are the key questions you will get some answers to during our exclusive webinar.

We will bring fresh insights to those unanswered questions based on ads created by AI and assessed with Ipsos’s best-in-class communication testing tool validated on sales: Creative¦Spark.

Our 45mn presentation will cover :

• The benefits of AI in the ad creative development process 
• How to find the right balance between AI capabilities and human creativity? 
• Examples of ads developed with high human touch and low human touch alongside AI - both triumphs and pitfalls. 
• Practical insights on incorporating AI into your advertising strategy without losing the human touch.

Click here to register: https://resources.ipsos.com/CH-WI-2024-10-17AI_and_Creativity_In_AdvertisingWebinar_EventregistrationLP.html

We look forward to your participation.

Should you have questions about this webinar, please contact us at [email protected]