Automotive

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Quantifying the connection between quality and loyalty in automotive purchase.

As people are getting ready for long journeys to start their summer vacations, the VINCI Autoroutes Foundation has published the results of the 2020 Responsible driving barometer survey. Conducted by Ipsos among 12,400 people in 11 European countries, this wide-ranging survey provides an overview of the behaviour and perceptions of Europeans behind the wheel. It makes it possible to monitor the evolution of risky behaviours and good practices in order to better target prevention campaigns in European countries.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Lessons and challenges from the automotive industry.

Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?