Coronavirus

A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted.

Emerging markets top of the list when it comes to call for action and threat to health.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Lessons and challenges from the automotive industry.

A majority of people in some hard-hit countries think jobs lost will not be recovered.

This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.

Experts say women are more prone to emotional eating due to various psychological factors.

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.