Creative Effectiveness

We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Tailored for success.

Achieving brand growth in a mindful and mindless world.

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.

Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.