Customer Experience


Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
Coronavirus Veröffentlichung

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
Coronavirus Veröffentlichung

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Customer Experience Veröffentlichung

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.