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Most Influential Brands in Egypt - 2020
Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
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Are Mega Events Still Delivering ROI for Brands?
Which sponsoring brands are on top when it comes to earned social media value?
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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GCC Tech Tracker 2020
A study of internet, content, and technology consumption in Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.
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Data-Driven Insights Show How the Hope Probe has Driven the ‘Brand UAE’ Forward
How UAE's Hope Mission to Mars impacted its brand image on social and mainstream media.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Impact on Advertising During COVID-19 Outbreak in MENA
Since the COVID-19 pandemic hit the MENA region, drastic changes took over the media advertising industry.
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MENA Advertising Expenditure Dissected
Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.