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Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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Spotlight*UAE – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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Ramadan Shines Brighter on TikTok
Authenticity and inclusivity are key ingredients for brands to succeed.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale
What does Black Friday mean for shoppers?
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Ipsos in MENA launches She Speaks 2023 in Saudi Arabia
Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.
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Attention Reimagined: The New Age of Emotainment
In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.
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Igniting the Festive Frenzy through TikTok
The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.