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Spotlight*Qatar: Views on Tech & Digital Trends
As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
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From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers
AI hype is everywhere, but are advertisers truly prepared to harness its full potential?
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The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger
Log In, Look Out: Digital Safety in the Wake of Adolescence
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Ipsos Global Trends - MENA Edition
How have global attitudes evolved over the past decade, and what does it mean for the MENA region?
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Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena
Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Spotlight*Qatar: Money And Finance
Financial stability remains to be a key life priority for people in Qatar.
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The 2025 Ramadan Handbook – UAE Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Iraq Consumer Sentiment Index Q4 2024
Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.
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Spotlight*KSA: Views on Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Spotlight*Qatar - Views on Leisure & Entertainment
People in Qatar frequent leisure & entertainment activities and seek diverse experiences.