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Ipsos Thought Piece - The Future of Travel Decision Making
Explore the insights shaping tomorrow’s travelers
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2026 Ramadan Consumption Report
Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
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The 2026 Ramadan Handbook – UAE Edition
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
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KSA Primary Consumer Sentiment Index - January 2026
Consumer sentiment index in Saudi Arabia stands at 72.2
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Spotlight*KSA: Views On Leisure & Entertainment
Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.
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Predictions 2026 – UAE Edition
What do people in the UAE expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Statex Digital 2.0
ADEX is set to redefine digital ad measurement with the launch of Statex Digital 2.0, the most comprehensive ad monitoring solution in MEA.
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Sustainability at the Heart of Middle East Tourism 2025
Tourism in the Middle East is entering a new era: responsible, authentic, and sustainable.
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Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
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Saudi Arabia’s Primary Consumer Sentiment Index - July 2025
Consumer sentiment index in Saudi Arabia stands at 71.4